
This project involved creating a prototype software solution for tracking TV and radio broadcasts, specifically designed for advertising agencies. The goal was to improve system performance by processing broadcast data in real time, providing agencies with timely insights to refine and optimize their advertising strategies.
The broadcast tracking prototype significantly improved response times, enabling real-time data processing. While still in the prototype phase, the system demonstrated its potential to enhance advertising agencies' decision-making by providing timely and accurate insights, laying the foundation for future development and refinement.